Developing a YouTube Channel for Your Makeup Business.

So you're thinking of creating and maintaining a YouTube channel for your beauty business, well you've come to the right place! There are many ways that you can build your YouTube channel, gain views and eventually subscribers. Check out some of the suggestions below to help you reach your goals step by step.

Step No.1

First thing first, you want to go to, create an account, choose a username and password to get the ball rolling. I always like to say, getting started is half the battle. Once you get started the next challenge is building momentum.

*Pro Tip:

When choosing a username, you want to make sure that it's catchy, relatable to the topic you plan on making your channel about, short & easy to remember (if possible) and easy to read. Keep in mind you want to think through your username to make sure it's something that'll represent your brand because you will not be able to change it in the future. However, if you decide to make another channel, you'll be able to do so under the same account that you signed up with.

Step No 2.

Now it's time for you to make your first video. Be sure to choose a topic you want to talk about, in this blog we'll be choosing beauty as our topic of choice to start a YouTube channel. In your first video you definitely want to make it personal with an introduction about yourself and why you started the channel. Make it a warm introduction that'll spark your viewer's interest and attention to continue watching you. You can also provide your audience with some hints about what topics you plan on talking about in the future so that they make it a priority to check you out at a future date or even better, subscribe to your channel.

Step No 3.

When creating a YouTube channel time management is key, you want to be consistent with your posts and on target with your topics. Remember, you want to keep your audience engaged and when they find you interesting, they'll definitely be looking forward to future videos from you. In this case it's a good idea to plan out your videos in advance using a calendar. Plan about 3 months ahead with some flexibility to accommodate your day job, the unexpected and holidays. At the end of the day you want to meet the demand of your viewership and having a schedule will help. Another thing to keep in mind is self care, sometimes you may not feel like uploading a video or the demands of life has made it hard to be consistent. Don't get discouraged during these challenging times, life happens , just remember it's the quality of the video that counts, quantity will happen over time, just remember to be patient.

Step No 4.

Now that you have your channel's topic and you have a schedule in place, it's time to brainstorm ideas of what your videos are going to be about. If you get stuck with coming up with your own ideas, browse other channels to get your creative juices flowing. Other YouTube creators can be a great source of inspiration when it comes to content creation. You never want to copy what someone else is doing but you can surely get some ideas and make it your own. Some ideas that you can talk about as it relates to beauty are as follows:

  • Product reviews

  • Makeup Tutorials

  • Shopping hauls

  • Brand unboxing

  • Documenting your YouTube journey

  • Discussing current events

  • Popular culture

Just be true to your core idea and don't veer off from your original idea for your follower's sake. That being said, nothing is set in stone, I highly recommend that you make videos that are true to who you are and what you're passionate about. If you decide to change your main topic when it comes to your videos, you might lose some subscribers but at the same time gain new ones. If you find that you have multiple passions that you want to make videos about, create multiple channels and use your main channel as leverage for your other ideas.

Step No 5.

Invest in some equipment while you practice your filming techniques. If you're just starting out, using your smartphone is good enough but if you want to showcase your makeup skills when filming tutorials, having equipment that'll showcase your work in detail is highly recommended.

Tips and equipment to consider when filming your YouTube videos:

Film in natural lighting by an open window in day time where the light is facing you (you should consider facing the window when filming) just make sure there's no shadows covering the main focal point of your videos. If you want to get professional like the many YouTube celebs, you can invest in studio lights or a beauty lamp to make your videos highly impactful.

This Ring light from IVISII is highly popular and has recently received 5 star reviews from shoppers on Amazon.

For something more cost effective I recommend this 12" Selfie Ring Light with Adjustable Tripod Stand & Cell Phone Holder for Live Stream, YouTube Videos and Makeup applications. This product also has had many 5 star reviews on Amazon and is worth looking into.

As I mentioned before filming with your smartphone is great when starting out, but if you want to make your videos quality-driven to showcase your makeup skills, opting in for a professional camera is something to consider. Try to invest in a camera that has the following:

  • excellent audio

  • high video resolution

  • selfie mode

  • photo sensibility

  • super easy to use

I found this camera on Amazon, it has good recent reviews, the price is good and it seems like it's very easy to use.

Another good investment would be to purchase a backdrop that you can use when filming your YouTube videos. Backdrops help to eliminate any distractions that can be seen in the background of your filming area and they can create a vey nice ambiance for your video if you don't have a professional setup, you may also consider using a green screen if you decide to superimpose your own background in post production.

Step No. 6

So you just filmed your first video, now it's time to upload it to YouTube, when doing so you want to use as many popular tags as possible as your video is being processed. This will allow your video to be found in the YouTube search engine while getting more views. Be sure to use accurate and relevant tags for your video so it shows up in the right place at the right time.

Tags are important but having the right title and description is important as well, YouTube sorts videos out based on the title of the video, the description and then the tags, in that order. Consider which search terms you would like your video to be displayed under and also use those search terms in the title, description, and tags.

The description is also a great place to input specific links that your visitors may find interesting or informative, for instance, if you're doing a product review, you'll want to add the link of that product in the description so that anyone who watches your review will be able to find out where they can purchase that specific product you're talking about.

Step No 7.

Last but not least you want to maintain a confident, positive attitude in the face of opposition. There may be times that you receive a negative comment on your video but don't let that stop you, keep on going, keep putting your best face forward. YouTube does a good job when it comes to helping users minimize comments by allowing you to delete, block or even report abusive behavior, you can also play apart as well by deciding whether or not you'll have your video open to commenting. In all honesty, I wouldn't turn commenting off, there's always going to be someone who leaves a nasty comment or gives you a thumbs down. Don't take it personally and remember the good always outweighs the bad.

Step No 8.

It's now time to share your channel with your network, post the link on all of your social media pages where people can check it out. Create content to give people a sneak peek or behind the scenes look of you creating your videos, spark their interest. Always remember to make it fun and be true to yourself.

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